Marketing / Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel.

By: Contributor(s): Material type: TextTextLanguage: English Publication details: Cincinnati, Ohio : South-Western, c2002.Edition: 6th edDescription: 751 σ. : έγχρ. εικ., πορτρ. ; 29 εκISBN:
  • 0324068611
Subject(s): DDC classification:
  • 658.8
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