MARC details
| 000 -LEADER |
|---|
| fixed length control field |
01236cam a22003014a 4500 |
| 001 - CONTROL NUMBER |
|---|
| control field |
12223656 |
| 003 - CONTROL NUMBER IDENTIFIER |
|---|
| control field |
DLC |
| 005 - DATE AND TIME OF LATEST TRANSACTION |
|---|
| control field |
20231017101909.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION |
|---|
| fixed length control field |
001106s2002 en ac||e b 001 0 eng |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER |
|---|
| International Standard Book Number |
0324068611 |
| 040 ## - CATALOGING SOURCE |
|---|
| Original cataloging agency |
GrATPDL |
| Transcribing agency |
ΕΘΝΙΚΗ ΣΧΟΛΗ ΔΗΜΟΣΙΑΣ ΥΓΕΙΑΣ-ΚΕΝΤΡΙΚΗ ΒΙΒΛΙΟΘΗΚΗ |
| Modifying agency |
ΠΑΝΕΠΙΣΤΗΜΙΟΥΠΟΛΗ ΑΘΗΝΩΝ |
| 041 0# - LANGUAGE CODE |
|---|
| Language code of text/sound track or separate title |
eng |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER |
|---|
| Classification number |
658.8 |
| 100 1# - MAIN ENTRY--PERSONAL NAME |
|---|
| Personal name |
Lamb, Charles W., |
| Titles and words associated with a name |
Jr, |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
6769 |
| Relator term |
Συγγραφέας |
| 245 10 - TITLE STATEMENT |
|---|
| Title |
Marketing / |
| Statement of responsibility, etc. |
Charles W. Lamb Jr., Joseph F. Hair Jr., Carl McDaniel. |
| 250 ## - EDITION STATEMENT |
|---|
| Edition statement |
6th ed. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. |
|---|
| Place of publication, distribution, etc. |
Cincinnati, Ohio : |
| Name of publisher, distributor, etc. |
South-Western, |
| Date of publication, distribution, etc. |
c2002. |
| 300 ## - PHYSICAL DESCRIPTION |
|---|
| Extent |
751 σ. : |
| Other physical details |
έγχρ. εικ., πορτρ. ; |
| Dimensions |
29 εκ. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Βιβλιογραφία: σ. 699-718. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE |
|---|
| Bibliography, etc. note |
Ερετήριο: σ. 719-751. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Μάρκετινγκ. |
| 9 (RLIN) |
6775 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Μάρκετινγκ |
| General subdivision |
Διοίκηση και οργάνωση. |
| 9 (RLIN) |
6777 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing. |
| 9 (RLIN) |
6774 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM |
|---|
| Topical term or geographic name entry element |
Marketing |
| General subdivision |
Management. |
| 9 (RLIN) |
6776 |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
Hair, Joseph F., |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1944- |
| 9 (RLIN) |
6771 |
| Relator term |
Συγγραφέας |
| 700 1# - ADDED ENTRY--PERSONAL NAME |
|---|
| Personal name |
McDaniel, Carl, |
| Titles and other words associated with a name |
Jr., |
| Dates associated with a name |
1941- |
| 9 (RLIN) |
6770 |
| Relator term |
Συγγραφέας |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) |
|---|
| Source of classification or shelving scheme |
Dewey Decimal Classification |
| Koha item type |
Books |
| Classification part |
658.8 LAM |