Στρατηγική και τεχνική της διαφήμισης : (Record no. 3687)
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| 000 -LEADER | |
|---|---|
| fixed length control field | 01253nam a2200265 u 4500 |
| 001 - CONTROL NUMBER | |
| control field | 3218 |
| 003 - CONTROL NUMBER IDENTIFIER | |
| control field | GR-PADA |
| 005 - DATE AND TIME OF LATEST TRANSACTION | |
| control field | 20231221130837.0 |
| 008 - FIXED-LENGTH DATA ELEMENTS--GENERAL INFORMATION | |
| fixed length control field | 130912s1998 gr af||e b gre d |
| 020 ## - INTERNATIONAL STANDARD BOOK NUMBER | |
| International Standard Book Number | 9603445983 |
| 040 ## - CATALOGING SOURCE | |
| Original cataloging agency | GrATPDL |
| Modifying agency | ΕΘΝΙΚΗ ΣΧΟΛΗ ΔΗΜΟΣΙΑΣ ΥΓΕΙΑΣ-ΚΕΝΤΡΙΚΗ ΒΙΒΛΙΟΘΗΚΗ |
| Transcribing agency | ΠΑΝΕΠΙΣΤΗΜΙΟΥΠΟΛΗ ΑΘΗΝΩΝ |
| 041 1# - LANGUAGE CODE | |
| Language code of text/sound track or separate title | gre |
| Language code of original | ger |
| 082 ## - DEWEY DECIMAL CLASSIFICATION NUMBER | |
| Classification number | 659.1 |
| 100 1# - MAIN ENTRY--PERSONAL NAME | |
| Personal name | Kroeber - Riel, Werner, |
| Dates associated with a name | 1934-1995. |
| 9 (RLIN) | 6845 |
| Relator term | Συγγραφέας |
| 245 10 - TITLE STATEMENT | |
| Title | Στρατηγική και τεχνική της διαφήμισης : |
| Remainder of title | από τη σκοπιά των επιστημών της συμπεριφοράς / |
| Statement of responsibility, etc. | Werner Kroeber-Riel ; μετάφραση Κώστας Ζέρβας. |
| 260 ## - PUBLICATION, DISTRIBUTION, ETC. | |
| Place of publication, distribution, etc. | Αθήνα : |
| Name of publisher, distributor, etc. | Ελληνικά Γράμματα, |
| Date of publication, distribution, etc. | 1998. |
| 300 ## - PHYSICAL DESCRIPTION | |
| Extent | 378 σ. : |
| Other physical details | εικ., πίν. ; |
| Dimensions | 21 εκ. |
| 500 ## - GENERAL NOTE | |
| General note | Τίτλος πρωτοτύπου: Strategie und Technik der Werburg. |
| 504 ## - BIBLIOGRAPHY, ETC. NOTE | |
| Bibliography, etc. note | Βιβλιογραφία: σ. [369]-378. |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Μάρκετινγκ. |
| 9 (RLIN) | 6775 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Marketing. |
| 9 (RLIN) | 6774 |
| 650 #0 - SUBJECT ADDED ENTRY--TOPICAL TERM | |
| Topical term or geographic name entry element | Advertising. |
| 9 (RLIN) | 6847 |
| 700 1# - ADDED ENTRY--PERSONAL NAME | |
| Personal name | Ζέρβας, Κώστας. |
| 9 (RLIN) | 6846 |
| Relator term | Μεταφραστής |
| 942 ## - ADDED ENTRY ELEMENTS (KOHA) | |
| Source of classification or shelving scheme | Dewey Decimal Classification |
| Koha item type | Books |
| Classification part | 659.1 KRO |
| Withdrawn status | Lost status | Source of classification or shelving scheme | Damaged status | Not for loan | Home library | Current library | Date acquired | Total Checkouts | Full call number | Barcode | Date last seen | Copy number | Price effective from | Koha item type |
|---|---|---|---|---|---|---|---|---|---|---|---|---|---|---|
| Dewey Decimal Classification | Not For Loan | ΠΑΔΑ | ΠΑΔΑ | 10/01/2020 | 659.1 KRO | 00004049 | 10/01/2020 | 1 | 10/01/2020 | Books |